How to become an expert at social media marketing and get more sales

This article is inspired by the Startup Edition prompt, “How do you become an expert in your craft?”

Becoming an expert at social media is not a hard task. Anyone can do it. It’s just freaking time consuming. First you have to ask yourself why you want to do social media marketing:

  • Do you want to get more traffic?
  • Are you trying to get more sales?
  • Do you want more followers?

Knowing why you want to market on social media will greatly influence which channels you want to attack first.  And it will affect the tactics you will use to grow your audience.

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Dozens of followers in a few minutes

We all want to achieve the level of social activity you see pictured above right? Dozens of followers in a few minutes. Interactions with other users. Well, it’s not that hard. Here’s how:

Pick one social media channel to start with

I always recommend starting with one channel first. If you’re fairly green to social media marketing, understanding all the social dynamics going on in the network can be overwhelming.

If you’re trying to understand the dynamics of multiple channels at once you will give up. It will be hard to make consistent progress and see the results of your effort. Does this sound like your blank Facebook page and empty Twitter feed?

Figure out how to capture the audience

When I started selling t-shirts I had to figure out how to get users on sites like Tumblr, Pinterest, Wanelo, etc., to interact with me. It turned out that I had the perfect medium to share — high quality images of the shirts I was selling.

The dynamics are different on each social media site. You want to figure out how to get people to “like, reblog, repost, share, etc.” your posts and get them to continue following your social media presence.

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My products being reblogged

Engage in conversation

Now that people started interacting with you in some way you know they have interest in what you’re doing. It’s a great time to engage them in a conversation. I’m not talking about having a phone call or email thread (although you can if they are willing!). Just lightly building trust between the two of you in a one-to-one relationship.

This will set the tone for a continued relationship where the two of you will show mutual support. Be personable. This is where the power of social media marketing happens. This is where your efforts will lead to more traffic and more sales.

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Back and forth conversations

Repeat the same process on other social media sites

It’s really easy once you get the hang of building your audience on one network. You just do the same exact thing on another. Understand the social dynamics, start interacting and then fully engage in conversations.

The most grueling part when attacking a new social media channel is building the audience that you will engage with. It’s just a long manual process. And it starts becoming too much work when you’re trying to be active on multiple social media channels.

If you’re consistent with all your audience building efforts you will see results — guaranteed.

Good Audience is a product that gets you straight into an engaging conversation by getting your brand, product or service in front of the people looking for them. It starts a conversation they are willing to have.

I’ve never formally announced Good Audience and I don’t know if I ever will. I’ll let you in on a secret. I, along with a few other big t-shirt designers and sellers, have been using it for months to sell boatloads of t-shirts.

How did you become an expert at social media marketing? Please share in the comments!


  1. Fantastic article, as always, Sherman! This is a wonderful lesson in direct engagement to grow your social accounts.

    1. Thanks Daniel!

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